Lionel Messi’s name has appeared in hydration-drink headlines, but the earlier version of this article did not substantiate its claim that he partnered with PRIME. The better-documented product connection is Más+ by Messi, a hydration beverage brand launched in 2024.
This article has been corrected to separate a public brand project from unverified claims about a celebrity’s personal drinking habits. A name or image associated with a sports drink is not evidence that the drink improves performance, and it does not prove that an athlete regularly consumes or endorses a competing product.
What is Más+ by Messi?
Más+ is a hydration-drink brand associated with Lionel Messi. It entered the beverage market in 2024 with a line of flavoured hydration drinks. For current product information, flavour names and ingredient labels, check the brand’s own website, since formulas and product availability can vary by market.
The launch reflected the broader commercial link between elite athletes and hydration products. A sports figure can bring brand recognition and a connection to sport, but that marketing relationship should be kept separate from evidence about a product’s nutritional or performance effects.
Does Lionel Messi drink PRIME?
This page does not have reliable evidence to confirm that Messi personally drinks PRIME or has an official PRIME endorsement. The earlier article made that claim without adequate sourcing, so it has been removed rather than repeated as fact. For any athlete–brand claim, look for a direct statement from the athlete, an official brand announcement or a verifiable campaign published by the companies involved.
What to check on a hydration drink label
- Serving size: compare the nutrition panel using the actual bottle size, not only the serving listed on the label.
- Sugars and calories: products can vary widely, even when marketed with similar sports imagery.
- Electrolytes: sodium and potassium amounts matter more than a general marketing statement about “hydration.”
- Caffeine and other ingredients: check the label for stimulants and other components rather than assuming every hydration drink is caffeine-free.
- Evidence: an athlete partnership is advertising, not clinical proof that a product improves endurance or recovery.
Why athlete endorsements attract attention
Sports drink brands often use well-known athletes to connect the product with training, competition and fan culture. That strategy can be effective marketing, but readers should distinguish a brand deal from an objective assessment of ingredients. If a company makes a specific performance claim, look for the evidence behind that claim instead of relying on celebrity association alone.
Official product source
- Más+ by Messi: official website — current brand and product information.
- PRIME Hydration: official website — current PRIME product information. An official product page is not evidence of an endorsement by Messi.
Updated October 26, 2026. Unsupported statements about Messi personally drinking or endorsing PRIME have been removed. The original URL has been retained.
